Coolness: The Pure Elegance of Freedom

Whether it's a cool guy, cool sunglasses, or a cool film - the attribute 'cool', which until the early '90s was still the definitive identifier of rebellious youth culture speech, is now encountered globally and across all social classes in an almost inflationary manner. 

The adjective 'cool' is now regarded as a vague paraphrase for something positively casual and is particularly fond of offering itself to us with an aura of self-confident modernity and stylistic confidence. Everything should, and everyone wants, to be cool. 

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